Rohit Sharma
It’s a crystal-clear morning in the heart of SoHo as dozens of beauty editors board a hot pink double-decker bus for a first look at the buzzy new pop-up. Valentino Beauty, Standing amidst a sea of attractive shops and restaurants, the brand’s travel pop-up attracts shoppers like moths with its iconic Pink PP Pantone colour. The specific shade of pink was co-developed between Pantone and the Italian fashion house’s creative director, Pierpaolo Piccioli – hence the name Pink PP.
Behind the velvet rope, a glamorous dressing room awaits, outfitted with the latest additions to the Valentino beauty line. The first floor has three vanity stations where beauty lovers can try out new products for the upcoming season, such as shimmer Eye2Cheek Eyeshadow & BlushLight V-Lighter Face Primer and HighlighterAnd Rosso Valentino Refillable Lipstick, brand bright red tube Fabulous Smudgeproof Volumizing Mascara, Twin Liner Double Ended Gel and Liquid Eyelinerand their brand new Very Valentino 24 Hour Wear Hydrating Concealer are arranged on layered pedestals, topped with beveled glass bottles Donna was born in Roma Intense Eau de Parfum,
Upbeat beats play from the upper deck of the bus as the DJ spins summer favorites and influencers line up to pose for photos on pink Valentino benches. The best part? A Valentino Beauty complimentary sample bar, complete with a dazzling menu of their iconic products.
ICYMI, the first Valentino Beauty Bus pop-up that happened in December was a huge hit, with editors and content creators alike posting about it on TikTok to show off just how cool it was. So, it’s no surprise that the brand’s second installment was buzzing with influencers and big names in beauty.
Needless to say, it was an experience filled with amazing beauty – one that Everyone Will talk about that in the coming weeks. And, get this: If you’re located in Miami, you can experience makeup-filled activism for yourself this Memorial Day weekend, May 25 through May 28. Stay tuned with the brand if you’re in the area to find out the exact location.