Despite some positive reviews, including our own RTX 4070 review, sales of Nvidia’s latest graphics cards are seeing poor sales. Only a week after launch, it’s being beaten by previous-generation GPUs on the bestseller charts, and reports suggest that Nvidia may curtail production to keep the price steady.
wccftech reported An update posted on the Chinese Board channel forums said that Nvidia may temporarily halt production in order to “maintain a stable pricing system.” It’s hard to say whether Nvidia will actually stop production. Inventory and sales numbers are rarely shared, so it’s important to handle a forum post like this with some skepticism.
Even without the forum posts, it’s clear that the RTX 4070 isn’t flying off the shelves. card does not appear on the seventh position Amazon best sellers list, and is being beaten by AMD’s RX 580 – a card that was released six years ago. the situation is Worse on NeweggWhere the RTX 4070 doesn’t appear in the first three pages of bestsellers (around 60 GPUs) despite several models being available at list price.
TechEpiphany in Germany says the card is doing slightly better. In a weekly sales report, the RTX 4070 topped the charts, but only slightly above AMD’s last-gen RX 6600. since, Account reports Card sales have skyrocketed in Germany, topping last week’s sales charts.
Although sales may pick up in some parts of the world, it doesn’t seem like the RTX 4070 will have a big impact in the US Rumors point to Nvidia’s plans to offer discounts to board partners on the card. And since launch, many models that were selling for above list price have since dropped to list price.
Despite the reportedly poor sales, it is unlikely that the RTX 4070 will drop in price. Rumors point to Nvidia launching the RTX 4060 Ti in May, which according to some reports will run $450.
We gave the RTX 4070 a positive review, but many struggled to get hold of its price. The card launched at $600, despite the previous generation RTX 3070 launching at $500. The card offers only a modest generational lift, matching the RTX 3080 for about $100 less, but losing out to AMD’s RX 6950 XT. Instead, the card relies heavily on Nvidia’s impressive DLSS 3 technology, offering great performance in a short list of supported games.