Instagram has finally relented and now offers an easy way to add multiple links to your profile.
Before now, you could only have one link in your profile, but on Tuesday the platform started allowing up to five.
But note: the links will not appear individually. Instead, only one will be visible on your profile, with the others accessible via links.
While this is a welcome development for creators, the change will be a blow to “link in bio” providers like Linktree and Beacon that offer workarounds on platforms where only one link is allowed.
Creators have long been calling for an easier way to add multiple links to your profile on Instagram, and after nearly six months of testing, the Meta-owned company has finally delivered.
Meta chief Mark Zuckerberg said it was “probably one of the most requested features we’ve had,” while Instagram boss Adam Mosseri said in a post demonstrating the new feature: “Sorry it took so long.”
The “one link only” approach adopted by many social media platforms appears to be an attempt to keep visitors within the app for longer periods of time. The thinking is that with multiple links, users are more tempted to choose one of them, but with just one link, this is less likely to happen. Instagram appears to have made a compromise by only showing the first link, with additional links available via a single tap.
To add multiple links, go to your profile page, select edit ProfileThen LinkAnd then add external link, Next, enter the URL and link title, and select Complete, Finally, drag the link you want to display on your profile to the top of the list of links you’ve entered. Others will be accessible via a link placed next to your selected one.