BeautyTalk’s “Zone Priming” Hack Is Perfect for Oily Skin

As far as makeup goes, there’s nothing worse than watching your oily skin practically eat up your foundation during the day. Even if your makeup was perfectly smooth in the morning, an oily T-zone is almost always bare by afternoon. Meanwhile, the dry skin on your cheeks looks cracked and flaky. Familiar? Then you need to know about the zone priming trend of Tiktok.

In her now-viral video, the TikTok creator @amelia0livia shared a zone priming trick, which involves applying a different type of primer to each area of ​​your face based on your skin’s individual needs – And makeup artists and dermatologists are all about it.

By using a different primer on each part of your face, you end up creating the perfect canvas for your foundation, BB cream, or powder—and it’ll ensure your makeup stays put for hours. “Plumping the T-zone helps absorb excess oil and prevent makeup from dripping or pooling as the day goes on,” says Dr. Joshua Zeichner, MD, a board-certified dermatologist based in New York City. Using a moisturizing primer on other areas of your skin helps ensure that your makeup doesn’t crack or cake by midday. “As a dermatologist, I prescribe targeted treatments on a daily basis, [so] It makes sense to use different products that address the needs of a particular body part,” says Zeichner.

make up artist elizabeth seropian Loves the trend as well, and notes how common it is for makeup to slip and slide on different parts of the face, especially if you’re prone to oily skin. his take? Prepping your face is important if you want your glamor to last, and that includes using the right products in each area. Here’s what to know.

How to zone prime your face

Before touching any makeup, you’ll want to top off your skin-care routine with your favorite moisturizer. Once your skin is set, that’s when you’ll get to your T-zone with an oil-free, mattifying, or anti-shine primer. Seropian says to look for primers that include ingredients like water/aqua, silica, and vitamin E—all things that will help protect your skin, she says. For extra oily or acne-prone skin, Zeichner recommends using a mattifying primer with 2% salicylic acid in your T-zone to reduce shine, remove excess oil, and blur your pores. Once the oil is gone, it’s more likely that your makeup will stay on.

To prevent flaking and cracking in other areas, like your cheeks, skip the mattifying and anti-shine primers and opt for something more moisturizing. Look for moisturizing formulas with ingredients like peptides and hyaluronic acid to boost hydration. “Hyaluronic acid acts like a sponge to draw water into the outer skin layer, while peptides help improve skin’s luminosity,” says Zeichner.

A Pro Tip? Once you apply a primer to each zone, give them time to dry and soak in before using other products, says Seropian. That way, your makeup will go on smoothly — and stay that way all day long.


Dr. Joshua Zeichner, MD., Dermatologist

elizabeth seropianmake up artist

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