Your Next Samsung Phone May Ditch Google Search for Bing

When you buy an Android phone, you expect Google Search to be installed out of the box as the default search engine. But that may not be the case when you buy your next Samsung phone. Samsung may drop Google Search as the default search engine for future Samsung Galaxy phones in favor of Bing, according to a report over the weekend.

The possibility that Samsung is considering replacing Google Search with Bing on its smartphones sent Google into a “panic”. according to the New York Times, Why? As the report points out, “an estimated $3 billion in annual revenue is at stake with the Samsung contract.” That’s $3 billion if Samsung doesn’t want to continue using Google for the default search engine on its phones Per year Google will no longer be found. And if Samsung decides it wants Bing instead of Google, who knows how many other companies will follow suit and do the same.

Why Samsung wants Bing over Google

Galaxy S23 front in hands.
Prakhar Khanna / Digital Trends

While such a story would have seemed improbable less than a year ago, the rise of AI chatbots has brought Bing back into the limelight in surprisingly big fashion. after the huge popularity of ChatGPT, Microsoft integrated AI technology into its own search engine to create Bing Chat. Although not perfect, Bing Chat has quickly become one of the go-to chatbots on the market – providing far more personalized and helpful responses than “normal” search engines like Google Search.

So far, Google’s response to ChatGPT and Bing Chat has been… less than impressive. The company has been slowly testing its Google Bard service, although both its rollout and performance left a lot to be desired. The New York Times further reports that Google is working on a “Maggie Project” to better compete with ChatGPT and Bing Chat. According to Yoda Times, Maggie will add new features and be more interactive.

But as good as Maggi may be, it looks like Google is now offering too little, too late. The report suggests that Samsung is considering the move largely because of Bing’s AI advancements, which is something Google hasn’t been able to do yet.

What does this mean for your Samsung phone

Camera modules of Galaxy A54 and Galaxy S23 Ultra.
Galaxy A54 (right) and Galaxy S23 Ultra Andy Boxall / Digital Trends

Assuming Samsung does indeed replace Google with Bing on its smartphones, what does this mean for you? Existing Samsung phones will continue to offer Google Search as the default search engine. However, in future it will likely have Bing preinstalled instead of Google.

You can still download apps like Google Chrome and Google Search from the Play Store and use them if you want, but Bing will be available right out of the box.

Of course, that’s assuming Samsung is forgoing this change. The report says Google learned in March that Samsung is looking at Bing as a search replacement, though it doesn’t go into further detail. Samsung could be in deep talks with Microsoft about using Bing on future phones/tablets, or it could just be an idea the company is tossing lightly.

But whatever the case, the fact that Samsung is considering the move is massive news. Google isn’t going anywhere anytime soon, but its grip on the search engine is finally starting to slip.

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